WHAT WE DO
BearField seeks to fundamentally disrupt the beverage industry to deliver more healthy, sustainable and more exciting beverages. The way we aim to do this, is to collaborate with breakthrough entrepreneurs and globally scale-up their local-market successes.
The team consists of entrepreneurial minded individuals that have a unique combination of strategic insight and hands-on delivery-focus. Our job is to compete with and outsmart the biggest beverage companies in the world.
Simply put: BearField’s business model is to deliver commercial and supply chain services for brand owners in the beverage market.
Consumer needs segmentation
Strategic planning and financial KPI reporting
Forecasting & supply chain management
Consumer channel & customer data gathering and analysis
European value chain mapping and management
Regulatory, labeling compliance and trademarks
WHO WE ARE
Alexis den Beer Poortugael
After getting his MBA in FIU Miami in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!
Pieter van den Akker
Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...
Philippe den Beer Poortugael
Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....
Business Development Director
Remco brings 20+ years of work experience in leading companies within the food & beverage industry like Unilever, Heinz and PepsiCo across multiple European markets and categories.
Worked and lived for 7 years abroad in the Nordics countries heading the Snacks and Nutrition categories at PepsiCo.
Proven track record accelerating business performance thru development of strategic plans, setting up the right go-to-market models and strong engagement with business partners.
Recently joined BearField in Sept 2021 to support our acceleration agenda living up his personal motto : DARE TO BE BOLD!
Business Development Director
Pavol has more than 20-year experience in FMCG marketing management and business development, incl. cross-national marketing strategies & communication leadership, market strategy development and coordination of execution plans. Led number of successful innovations within different FMCG categories in multiple European markets. Experienced in operations management and multi-task projects coordination. Holding Executive MBA degree from University of Minnesota, able to communicate in 5 languages.
Business Development Director
20+ years of experience in the Beverage industry with The Coca-Cola Company, Red Bull, Monster Energy, Tranquini and as of 2010 in the Regional management roles in most of the European markets. Proven ability to create and accelerate business growth via creating the right business model, developing strategy & plans and executing with the highest result in brand, sales and profit. Delivering results in partnership with the distributors ranging from big international players to small family businesses. Building professional and effective own in-market teams. Happy mom of 3 kids.
Sales Director Germany
Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”
Sales Manager Germany
Nicolai has worked for well-known companies such as Red Bull, Schweppes, Krombacher, Dr Pepper and Orangina for the last 11 years. He knows how to introduce and market new innovative products in the German market. Nicolai will support us as the second man in Germany to make Arizona even more successful.
Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.
Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.
Jeroen van Egmond
Customer Service Manager
Jeroen joined BearField in February 2020. Prior to BearField Jeroen worked for 12 years for Starbucks EMEA in various positions from logistics, supply planning, forecasting, demand planning to customer service his last role being client relationship manager.
Demand & Production Planner
Thorsten joined the military at an early age and stayed in the forces for 4 years. After this he entered the food industry as part of a 2 year traineeship but moved into the automotive sector for a 10 year journey. There he was responsible for global goods movements and in-time productions. The past 2 ½ years Thorsten worked in the beverage realm and took care of A-brands as a Key Account Coordinator with an emphasis on planning and in-time promotion handling. „Tell me your needs and we will find a solution.“
After completing his degree in Languages, Jerome travelled the world for a few years. He landed in Amsterdam in 2014 and acquired experience in Customer Service and Supply Planning in the beverage and paper/packaging industries with Starbucks and DS Smith. He joined Bearfield in 2020.
Planning & Stock management
Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
“There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of Bearfield. After all, it is all about doing what suits you with the right people.”
Marion rejoined Bearfield as a financial assistant in January 2021. She has held positions at various kinds of companies and has broad experience in daily accounting.
QA & Sales Assistant
After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.
If she has to choose a motto which defines her, it would be: Work hard, laugh harder.
Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.
Jelena studied International Management and prior to BearField worked eight and a half years for Diageo Brands BV as a customer account manager. She was responsible for the complete order process, playing a key role between the customers on the one hand and the production facilities on the other.
Martina has worked in many different industries, from retail to distribution. For the past 25 years she’s gained vast experience in sales, negotiations, online marketing, customer service, operations, project management and administration. Martina is very entrepreneurial and has a hands on mentality.
After she graduated from college in 2010 with a degree in Market Communication Management, Dolores decided to go abroad.
She studied at Amsterdam University of Applied Sciences (HvA) and fully immersed herself in a new culture and language.
Dolores has a background in different areas such as transport planning, reservation management, office administration, customer service and leading teams.
Daniel studied Small Business in Amsterdam. He found his passion working in gastronomy, after working in leading restaurants, including a family restaurant in the Swiss mountains he moved back to Amsterdam and made career as a concierge with an international hotel chain. In 2021 Daniel made a switch and joined BearField.
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