• Amsterdam

    BEARFIELD

  • WHAT WE DO

    Mission

    BearField seeks to fundamentally disrupt the beverage industry to deliver more healthy, sustainable and more exciting beverages. The way we aim to do this, is to collaborate with breakthrough entrepreneurs and globally scale-up their local-market successes.

     

    Team

    The team consists of entrepreneurial minded individuals that have a unique combination of strategic insight and hands-on delivery-focus. Our job is to compete with and outsmart the biggest beverage companies in the world.

     

    Business model

    Simply put: BearField’s business model is to deliver commercial and supply chain services for brand owners in the beverage market.

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    ARIZONA BEVERAGES

    The #1 RTD in the USA

     

    It all began in 1992 with two hardworking guys from Brooklyn selling beer out of an old van. After witnessing the overwhelming sales of bottled tea along their usual delivery route, John Ferolito and Don Vultaggio had found a calling. Their business plan was simple: create a high quality product in packaging that stands out. Today, Ferolito, Vultaggio & Sons sells more AriZona beverages than any other premium ready-to-drink iced tea company in the United States. AriZona doesn’t rely on traditional advertising but rather the strength of the quality of our products alone.

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    Charlie's Organics

    Let's drink harmless

     

    Charlie believes that adding real fruit to sparkling water is better, and tastes better, than adding aromas. And fruits are better when they come from organic farming, for both people and the planet. Would you like to know what else is in the can? That’s quite simple, really.


    Nothing else, we promise.

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    NATURAL ONE

    Real Juice From Real Fruit

     

    Natural One juices are 100% natural and made by an exclusive process that keeps the flavor, aroma and freshness as if freshly squeezed at home Made of fresh fruits, without the addition of sugar (except lemon flavor) and preservatives. Moreover, we don't use concentrated juices.

  • COMPANY EXPERTISE

    Consumer needs segmentation

    Strategic planning and financial KPI reporting

    Forecasting & supply chain management

    Consumer channel & customer data gathering and analysis

    European value chain mapping and management

    Regulatory, labeling compliance and trademarks

  • WHO WE ARE

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    Alexis den Beer Poortugael

    Partner - COO

    After getting his MBA in FIU Miami in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!

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    Pieter van den Akker

    Partner - CEO

    Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...

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    Philippe den Beer Poortugael

    Partner - CMO

    Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....

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    Pavol Kanuch

    Business Development Director

    Pavol has more than 20-year experience in FMCG marketing management and business development, incl. cross-national marketing strategies & communication leadership, market strategy development and coordination of execution plans. Led number of successful innovations within different FMCG categories in multiple European markets. Experienced in operations management and multi-task projects coordination. Holding Executive MBA degree from University of Minnesota, able to communicate in 5 languages.

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    Stefan Schmidt-George

    Sales Director Germany

    Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”

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    Paul Corten

    Business Development Manager

    Paul brings +12 years experience in different commercial roles.

    After succeeding Masters Degree Law at the Erasmus University of Rotterdam he developed experience within Account Management, Trade Marketing and Category Management. He did this within leading FMCG companies like Heineken, Ahold, Bacardi and Reckitt Benckiser across multiple European markets and categories.

     

    Paul shows a proven track record for the portfolio sales and development,

    pricing and promotion strategy, relationship management, setting short and long term strategy.

     

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    Stefan Smeets

    Sales Manager

    Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.

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    Linda Glastra

    Sales Operations Manager

    Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.

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    Jerome Desmarres 

    Senior Supply Planner

    After completing his degree in Languages, Jerome travelled the world for a few years. He landed in Amsterdam in 2014 and acquired experience in Customer Service and Supply Planning in the beverage and paper/packaging industries with Starbucks and DS Smith. He joined BearField in 2020.

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    Ilias Askepidis

    Demand Planner

    After gaining a bachelor’s degree in Economics at the University of Thessaloniki, Ilias spent 3 years as a Supply Chain Coordinator in a wholesale retail company. Shortly after, he moved to the Netherlands and completed his master’s in Law and Economics at Utrecht University. In the following years, Ilias was gaining hands-on experience in the domain of Compliance and European Tax regulations before joining Bearfield in 2022, as a Demand Planner. “I believe Demand Planning is the core of business operations and I am enjoying being part of it.”

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    Niels Harte

    Planning & Stock management

    Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
    “There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of BearField. After all, it is all about doing what suits you with the right people.”

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    Karolina Peetoom

    Senior Operations Coordinator

    Karolina moved to the Netherlands in 2012 and for the last 7 years, she has been working in the logistics and financial field.

    Prior to BearField, she was worked at Action, where she was responsible for the coordination of the internal and external orders, supplier management, invoicing processes within the transport, and analyzing data.

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    Jelena Dzida

    Senior Operations Coordinator

    Jelena studied at the Haarlem Business School and graduated with a Bachelor degree in International management. She has gained experience in Customer service, while working as a customer account manager at Diageo Brands BV. Jelena has joined Bearfield in April 2015, playing a key role between the customers, transport companies and production facilities.

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    Shirley Sappé

    Operations Coordinator

    Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.

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    Dolores Bajs

    Operations Coordinator

    After she graduated from college in 2010 with a degree in Market Communication Management, Dolores decided to go abroad.

    She studied at Amsterdam University of Applied Sciences (HvA) and fully immersed herself in a new culture and language.

    Dolores has a background in different areas such as transport planning, reservation management, office administration, customer service and leading teams.

     

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    Maria Dabrowska

    Operations Coordinator

    Maria studied at the Warsaw School of Economics and moved to the Netherlands shortly after graduating. During her studies, she also spent a year living in Germany and in Austria. Over the last few years, she gained experience in finance departments of various shared service centers, working closely with both internal and external stakeholders.

     

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    Eszter Szabó

    Operations Coordinator

    Eszter moved to Amsterdam from Finland in 2017 and completed her bachelor’s degree at Hotelschool The Hague in 2021, where she also worked for 3 years as a librarian. Following her studies, she worked in operations at a scale-up before joining BearField as an Operations Coordinator.

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    Michiel Schalkwijk

    Operations Coordinator

    Michiel has a bachelor degree in history. He then worked 4 years as a sales manager and after 3 years as finance and logistic specialist at a large garden center. Michiel joined BearField as an Operations Coordinator.

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    Aleksandra Krysiak

    Operations Coordinator

    Aleksandra completed her bachelor’s and master’s degree in logistics. Studies allowed her to use theoretical, academic knowledge in international environments. She was working for DSV, Philips and Flexport. She moved from Poland to Amsterdam in 2021. She is highly motivated and well-organized person.

     

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    Ratih Nawangwulan

    Operations Coordinator

    Ratih earned master’s degree in Food Innovation and Management from Wageningen University and worked as Digital Marketing Specialist in Indonesia for a few years. She then returned to the Netherlands and worked for Picnic Technologies as a team leader and editor in an automatic fulfillment center. There she
    gained knowledge and interest in food industry’s supply chain. Well-versed in warehouse management, customer service,and internal communications, she’s looking forward to continuing her career in BearField with the goal to improve value chain processes and customer’s satisfaction.

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    Mihaela Barza

    QA & Sales Assistant

    After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.

    If she has to choose a motto which defines her, it would be: Work hard, laugh harder.

     

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    Quintijn Mielke

    Operations Coordinator

    After working for 7 years in Germany, Quintijn found his way back to the Netherlands. He worked mainly in the Display and Co-Packing industry and gained a lot of experience in POS marketing and planning big projects for his customers. He is glad to have joined the BearField team..

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    Viktor Negyesi

    Financial Manager

     After graduating at School of Management in Budapest he started his career at IBM and Nokia in accounting and VAT departments. While working in different finance and controlling functions he learned how to thrive in dynamic and fast changing environments and got expertise in setup and professionalization of finance departments. In 2020 he relocated to the Netherlands and worked at Action in setting up new finance administration for the IFRS16 regulation. Later moved to Ebitwise to help start-ups and scaleups in developing their finance department and supporting their ambitious growth plans through setting up proper budgeting, financial planning and controlling activities and processes. Joined Bearfield in 2023 to lead the finance department.

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    Elle Sharifipour

    Accounting Assistant

    Elle studied Marketing and worked for various companies. Before entering the financial industry, she worked as a project manager at Philips and PwC, managing and coordinating different projects from conception to completion. Over the years she has gained experience working in all aspects of finance from small companies as well as large investment firms. As a result, she has a variety of experiences that offers strong cross-field impact and allow her to see a unique perspective.

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    Fefe Shi

    Accounting Assistant

    Graduated at the Hogeschool van Amsterdam (University of Applied Sciences) in 2014. She has joined BearField since the beginning of 2019.

    Prior to BearField, Fefe worked for Royal Diamonds Amsterdam as a Financial assistant.

    Proven herself as a motivated and organized person.

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  • CAREERS

    We're thrilled to see that you're interested in joining our team. At BearField, we're passionate about what we do, and we're always on the lookout for talented individuals who share our drive and enthusiasm.

     

    We're currently hiring for a variety of roles across multiple departments, and we're confident that there's something here for everyone. Whether you're a seasoned professional or just starting out in your career, we have opportunities that can help you grow and develop your skills.

     

    Here are some of the open roles we're currently recruiting for: