• Amsterdam




    BearField seeks to fundamentally disrupt the beverage industry to deliver more healthy, sustainable and more exciting beverages. The way we aim to do this, is to collaborate with breakthrough entrepreneurs and globally scale-up their local-market successes.



    The team consists of entrepreneurial minded individuals that have a unique combination of strategic insight and hands-on delivery-focus. Our job is to compete with and outsmart the biggest beverage companies in the world.


    Business model

    Simply put: BearField’s business model is to deliver commercial and supply chain services for brand owners in the beverage market.




    The #1 RTD in the USA


    It all began in 1992 with two hardworking guys from Brooklyn selling beer out of an old van. After witnessing the overwhelming sales of bottled tea along their usual delivery route, John Ferolito and Don Vultaggio had found a calling. Their business plan was simple: create a high quality product in packaging that stands out. Today, Ferolito, Vultaggio & Sons sells more AriZona beverages than any other premium ready-to-drink iced tea company in the United States. AriZona doesn’t rely on traditional advertising but rather the strength of the quality of our products alone.

    Charlie's Organics

    Let's drink harmless


    Charlie believes that adding real fruit to sparkling water is better, and tastes better, than adding aromas. And fruits are better when they come from organic farming, for both people and the planet. Would you like to know what else is in the can? That’s quite simple, really.

    Nothing else, we promise.


    Real Juice From Real Fruit


    Natural One juices are 100% natural and made by an exclusive process that keeps the flavor, aroma and freshness as if freshly squeezed at home Made of fresh fruits, without the addition of sugar (except lemon flavor) and preservatives. Moreover, we don't use concentrated juices.


    Consumer needs segmentation

    Strategic planning and financial KPI reporting

    Forecasting & supply chain management

    Consumer channel & customer data gathering and analysis

    European value chain mapping and management

    Regulatory, labeling compliance and trademarks


    Alexis den Beer Poortugael


    After getting his MBA in FIU Miami in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!

    Pieter van den Akker


    Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...

    Philippe den Beer Poortugael


    Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....

    Remco Hanegraaf

    Business Development Director

    Remco brings 20+ years of work experience in leading companies within the food & beverage industry like Unilever, Heinz and PepsiCo across multiple European markets and categories.

    Worked and lived for 7 years abroad in the Nordics countries heading the Snacks and Nutrition categories at PepsiCo.

    Proven track record accelerating business performance thru development of strategic plans, setting up the right go-to-market models and strong engagement with business partners.

    Recently joined BearField in Sept 2021 to support our acceleration agenda living up his personal motto : DARE TO BE BOLD!



    Pavol Kanuch

    Business Development Director

    Pavol has more than 20-year experience in FMCG marketing management and business development, incl. cross-national marketing strategies & communication leadership, market strategy development and coordination of execution plans. Led number of successful innovations within different FMCG categories in multiple European markets. Experienced in operations management and multi-task projects coordination. Holding Executive MBA degree from University of Minnesota, able to communicate in 5 languages.

    Stefan Schmidt-George

    Sales Director Germany

    Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”

    Nicolai Kölblin

    Sales Manager Germany

    Nicolai has worked for well-known companies such as Red Bull, Schweppes, Krombacher, Dr Pepper and Orangina for the last 11 years. He knows how to introduce and market new innovative products in the German market. Nicolai will support us as the second man in Germany to make Arizona even more successful.

    Stefan Smeets

    Sales Manager

    Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.

    Linda Glastra

    Operations Manager

    Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.

    Jerome Desmarres 

    Senior Supply Planner

    After completing his degree in Languages, Jerome travelled the world for a few years. He landed in Amsterdam in 2014 and acquired experience in Customer Service and Supply Planning in the beverage and paper/packaging industries with Starbucks and DS Smith. He joined Bearfield in 2020.

    Jeroen van Dongeren

    Customer Operations Manager

    Jeroen has more than 20 years of experience in logistics. Worked for Martinair Cargo and Wine Excel, a Cordier wine bottling facility.

    Joined BearFieldto support Customer Service and optimize operational processes and procedures.

    Ilias Askepidis

    Demand Planner

    After gaining a bachelor’s degree in Economics at the University of Thessaloniki, Ilias spent 3 years as a Supply Chain Coordinator in a wholesale retail company. Shortly after, he moved to the Netherlands and completed his master’s in Law and Economics at Utrecht University. In the following years, Ilias was gaining hands-on experience in the domain of Compliance and European Tax regulations before joining Bearfield in 2022, as a Demand Planner. “I believe Demand Planning is the core of business operations and I am enjoying being part of it.”

    Niels Harte

    Planning & Stock management

    Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
    “There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of Bearfield. After all, it is all about doing what suits you with the right people.”

    Mihaela Barza

    QA & Sales Assistant

    After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.

    If she has to choose a motto which defines her, it would be: Work hard, laugh harder.


    Shirley S

    Order management

    Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.

    Jelena Dzida

    Order management

    Jelena studied International Management and prior to BearField worked eight and a half years for Diageo Brands BV as a customer account manager. She was responsible for the complete order process, playing a key role between the customers on the one hand and the production facilities on the other.

    Dolores Bajs

    Operations Coordinator

    After she graduated from college in 2010 with a degree in Market Communication Management, Dolores decided to go abroad.

    She studied at Amsterdam University of Applied Sciences (HvA) and fully immersed herself in a new culture and language.

    Dolores has a background in different areas such as transport planning, reservation management, office administration, customer service and leading teams.


    Maria Dabrowska

    Operations Coordinator

    Maria studied at the Warsaw School of Economics and moved to the Netherlands shortly after graduating. During her studies, she also spent a year living in Germany and in Austria. Over the last few years, she gained experience in finance departments of various shared service centers, working closely with both internal and external stakeholders.


    Eszter Szabó

    Operations Coordinator


    Eszter moved to Amsterdam from Finland in 2017 and completed her bachelor’s degree at Hotelschool The Hague in 2021, where she also worked for 3 years as a librarian. Following her studies, she worked in operations at a scale-up before joining BearField as an Operations Coordinat

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Access to and use of this BearField BV  site is subject to the following terms and conditions and the laws of the Netherlands.
Copyright © BearField BV 1998-2012. All rights reserved. All copyright and other intellectual property rights in all text, images, sound, software and other materials on this site are owned by BearField BV and affiliated companies or are included with permission of the relevant owner. References to affiliates or affiliated companies shall include all members of the BearField BV.
You are permitted to browse this site and to reproduce extracts by way of printing, downloading to a hard disk and by distribution to other people but, in all cases, for non-commercial, informational and personal purposes only. No reproduction of any part of the site may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or site, whether in hard copy or electronic format, including posting to any other site. No other licence or right is granted.
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BearField BV do not themselves supply any products or services to customers. Reference to any product or service on the site does not constitute an offer to sell or supply that product or service and does not mean that the product or service is available in all countries or that the name, description or specification of the product or service will be the same as that included on the site. Specific advice concerning the availability and suitability of any particular product or service should be sought from the local BearField BV affiliate or distributor concerned.
No information at this site shall constitute an invitation to invest in BearField BV or any affiliate. The price of shares and the income derived from them can go down as well as up and investors may not get back the amount originally invested. Past performance is not necessarily a guide to future performance.
The information on this site has been included in good faith but is for general informational purposes only. It should not be relied on for any specific purpose and no representation or warranty is given as regards its accuracy or completeness. The price of shares and the income derived from them can go down as well as up and investors may not get back the amount originally invested. Past performance is not necessarily a guide to future performance.
Neither BearField BV nor any affiliates nor their or their affiliates' officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to or use of this site or any site linked to it including, without limitation, any loss of profit, indirect, incidental or consequential loss.
All comments, suggestions, graphics, ideas (including product and advertising ideas), and other information or materials you submit to BearField BV through this web site will become and remain the exclusive property of BearField BV, including any future rights associated with such submissions, even if these terms and conditions are later modified or terminated.
This means that you disclaim any proprietary rights in such submissions, and you acknowledge BearField BV unrestricted right to use them (or materials or ideas similar to them) in any medium, now and in the future, without notice, compensation or other obligation to you or any other person. It also means BearField BV has no obligation to keep your submissions confidential.
We reserve the right to make any changes and corrections to this site as and when we consider it appropriate and without notice.
Limited notices
At various points throughout the site you may be offered automatic links to other internet sites relevant to a particular aspect of this site. This does not indicate that BearField BV or affiliates are necessarily associated with any of these other sites or their owners.
Whilst it is the intention of BearField BV that you should find these other sites of interest, neither BearField BV, nor affiliates, nor their or their affiliates' officers, employees and agents shall have any responsibility or liability of any nature whatsoever for these other sites or any information contained in them, none of which have been verified or endorsed by BearField BV or affiliates.
If at any time you find that you have accessed another site you may return to this site by clicking on the "backwards" arrow, or by keying in the domain address of BearField BV.
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Privacy Policy

This privacy policy sets out how Bearfield BV uses and protects any information that you give Bearfield when you use this website.
Bearfield is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
During our processing activities, we stick to the requirements of the Dutch “Wet Bescherming persoonsgegevens”(Wbp) and, from May 25, 2018 onward the General Data Protection Regulation (GDPR). 
Bearfield may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01-05-2018. 
 In this privacy statement we will explain which personal data we collect, and for which purposes we use it. We recommend that you read it carefully. 


We may collect personal information from you when you use this Website such as:
•	Contact information (such as name, postal and/or e-mail address, and phone or fax number) 
•	Business contact information (such as job title, department and name of organization)
•	Third party contact information that support business processes completed on your behalf
•	Country of origin information 
•	Content you provide 
•	Social Media identifier(s)
•	Information necessary to identify and onboard new and potential candidates for employment
•	Geo-location data
•	Name and version of your browser 
•	IP Address
•	Website visit statistics
We understand the importance of protecting children's privacy. Our website and services are not designed for, or intentionally targeted at, children. It is not our policy to intentionally collect or store information about children.


We Collect We may use the information we obtain about you to: provide information, products, and services you request. 
•	provide effective customer service;
•	provide a personalized experience when you use our websites;     
•	invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);     
•	improve our products and services and develop new products and services;     
•	optimize our business operations;     
•	improve our marketing and promotional efforts;
•	improve the content, functionality, and usability of the websites and mobile apps;
•	evaluate your interest in employment and contact you regarding possible employment with Bearfield
•	enforce our websites' and mobile apps’ terms of use;
•	Internal record keeping


We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the data is collected. We may share information about you to third parties that provide services to us. 

We may also need to disclose your personal information if required to do so by law, by a regulator or during legal proceedings.
We may share non-personal, de-identified and aggregated information with third parties for several purposes, including data analytics, research, submissions, thought leadership and promotional purposes


We use "cookies" and other technologies to collect information and support certain features of our website. For example, we collect information that is sent to us automatically by your web browser when you visit our website.  through applications software that you have downloaded. The cookies include our own cookies, as well as third party cookies such as Wonderkind, Google Analytics and Adobe Analytics. We and third parties, use functional, analytic and tracking cookies and similar techniques, also from third parties, tho show you relevant advertisement, also outside the bearfield.com domain, to provide you with an optimal visitor experience, and to analyse and improve Bearfield and third parties services. Our advertising, analytic and social media partners have access to your use of our site.  For more information about how Google Analytics, Wonderkind and/or Adobe Analytics use cookies, see the privacy resources for each identified below. 

Google Analytics 


Adobe Analytics


If you don’t want us to use cookies in your web browser, you can remove them from your computer or change your browser settings so that it either blocks cookies altogether or asks you if you’d like to accept them from some websites. As we mentioned earlier, some of our cookies are essential for our websites to work properly.


Any information that you send is at your own risk and may be read by others. However, once we have received your personal information, we maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of information about you. Unfortunately, no site, server, or database is completely secure or "hacker proof." We therefore cannot guarantee that information about you will not be disclosed, misused, lost by accident, or otherwise accessed by the unauthorized acts of others. 


We will hold your personal information on our systems for the longest of the following periods: (i) as long as is necessary for the relevant activity or services; (ii) any retention period that is required by law; (iii) the end of the period in which litigation or investigations might arise in respect of the services


You have various rights in relation to your personal information. In particular, you have a right to: obtain confirmation that we are processing your personal information and request a copy of the personal information we hold about you
•	ask that we update the personal information we hold about you, or correct such personal information that you think is incorrect or incomplete
•	ask that we delete personal information that we hold about you, or restrict the way in which we use such personal information
•	object to our processing of your personal information. 
To exercise any of your rights, or if you have any other questions about our use of your personal information, please contact us. 

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We sometimes share your personal information with third parties (subcontractors, or parties who provide various products and services on our behalf). We may also do this in order to verify, correct, and add further contact information to the details we hold on you. 

We never sell personal information, or pass it to third parties for marketing purposes without your permission. We will only provide personal data to a government agency when we are obliged to do so by law.
If you have any questions about this privacy statement, please contact us at:

Bearfield BV
Herengracht 514