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    Bearfield seeks both innovative and successful ‘local’ brands looking to expand globally with an emphasis on Europe. Our main search criteria is to identify those brands that stand out within their own category; either through their unique product offering, competitive advantage or overall business strategy. We bring value and momentum to your beverage business mapping out the right course of action for you. We think global, act local and will be your eyes and ears all the way!


    The team consists of entrepreneurial minded individuals that have a broad experience in their field, an extensive and elaborate network within the beverage arena and most importantly a strong and clear understanding of the brand’s represented.




    The #1 RTD in the USA


    It all began in 1992 with two hardworking guys from Brooklyn selling beer out of an old van. After witnessing the overwhelming sales of bottled tea along their usual delivery route, John Ferolito and Don Vultaggio had found a calling. Their business plan was simple: create a high quality product in packaging that stands out. Today, Ferolito, Vultaggio & Sons sells more AriZona beverages than any other premium ready-to-drink iced tea company in the United States. AriZona doesn’t rely on traditional advertising but rather the strength of the quality of our products alone.


    The #1 Ready to drink cocktail


    Taste and experience Caipi One. Exotic cocktails made from fresh fruit, grown under the Brazilian Sun. Without additives, so 100% natural. Through the unique manufacturing process, the cocktails, packed per serving, always have the right proportions. Within seconds the perfect cocktail is served! Sensationally delicious!


    Real Juice From Real Fruit


    Natural One juices are 100% natural and made by an exclusive process that keeps the flavor, aroma and freshness as if freshly squeezed at home Made of fresh fruits, without the addition of sugar (except lemon flavor) and preservatives. Moreover, we don't use concentrated juices.


    Consumer needs segmentation

    Strategic planning and financial KPI reporting

    Forecasting & supply chain management

    Consumer channel & customer data gathering and analysis

    European value chain mapping and management

    Regulatory, labeling compliance and trademarks


    Alexis den Beer Poortugael


    After getting his MBA in FIU Miami in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!

    Pieter van den Akker


    Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...

    Philippe den Beer Poortugael


    Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....

    Pavol Kanuch

    Business Development Director

    Pavol has more than 20-year experience in FMCG marketing management and business development, incl. cross-national marketing strategies & communication leadership, market strategy development and coordination of execution plans. Led number of successful innovations within different FMCG categories in multiple European markets. Experienced in operations management and multi-task projects coordination. Holding Executive MBA degree from University of Minnesota, able to communicate in 5 languages.

    Natalia Privalikhina

    Business Development Director

    20+ years of experience in the Beverage industry with The Coca-Cola Company, Red Bull, Monster Energy, Tranquini and as of 2010 in the Regional management roles in most of the European markets. Proven ability to create and accelerate business growth via creating the right business model, developing strategy & plans and executing with the highest result in brand, sales and profit. Delivering results in partnership with the distributors ranging from big international players to small family businesses. Building professional and effective own in-market teams. Happy mom of 3 kids.

    Stefan Schmidt-George

    Sales Director Germany

    Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”

    Nicolai Kölblin

    Sales Manager Germany

    Nicolai has worked for well-known companies such as Red Bull, Schweppes, Krombacher, Dr Pepper and Orangina for the last 11 years. He knows how to introduce and market new innovative products in the German market. Nicolai will support us as the second man in Germany to make Arizona even more successful.

    Stefan Smeets

    Sales Manager

    Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.

    Linda Glastra

    Operations Manager

    Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.

    Mihaela Barza

    Sales Assistant

    After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.

    If she has to choose a motto which defines her, it would be: Work hard, laugh harder.


    Thorsten Frings

    Demand & Production Planner

    Thorsten joined the military at an early age and stayed in the forces for 4 years. After this he entered the food industry as part of a 2 year traineeship but moved into the automotive sector for a 10 year journey. There he was responsible for global goods movements and in-time productions. The past 2 ½ years Thorsten worked in the beverage realm and took care of A-brands as a Key Account Coordinator with an emphasis on planning and in-time promotion handling. „Tell me your needs and we will find a solution.“

    Niels Harte

    Planning & Stock management

    Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
    “There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of Bearfield. After all, it is all about doing what suits you with the right people.”

    Alma Pereira-Hadzic

    Order Management

    Alma graduated in Canada with an International Business Degree. She moved to the Netherlands in 2011, before joining Bearfield she worked in business development and managed a diverse portfolio of customers.

    Jelena Dzida

    Order management

    Jelena studied International Management and prior to BearField worked eight and a half years for Diageo Brands BV as a customer account manager. She was responsible for the complete order process, playing a key role between the customers on the one hand and the production facilities on the other.

    Shirley S

    Order management

    Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.

    Magdalena Ustowska

    Operations Coordinator

    Magdalena studied Shipping Logistics in Maritime University of Gdynia. She acquired vast experience in FMCG, consumer electronics and medical field working for the biggest, number 1 players in the industry. Before joining Bearfield she worked as a purchasing and production planner for a sport watches brand.


    Indira Boekhoudt

    Financial Manager

    Indira joined BearField as finance manager. Previous to BearField she has held several positions as financial manager at international and national companies.

    Fefe Shi

    Accounting Assistant

    Graduated at the Hogeschool van Amsterdam (University of Applied Sciences) in 2014. She has joined Bearfield since beginning of 2019. Prior to Bearfield, Fefe worked for Royal Diamonds Amsterdam as a Financial assistent. Proven her self as a motivated and organised person.

    Johan Hazelberg

    Operations & Supply Chain Project Manager

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This privacy policy sets out how Bearfield BV uses and protects any information that you give Bearfield when you use this website.
Bearfield is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
During our processing activities, we stick to the requirements of the Dutch “Wet Bescherming persoonsgegevens”(Wbp) and, from May 25, 2018 onward the General Data Protection Regulation (GDPR). 
Bearfield may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01-05-2018. 
 In this privacy statement we will explain which personal data we collect, and for which purposes we use it. We recommend that you read it carefully. 


We may collect personal information from you when you use this Website such as:
•	Contact information (such as name, postal and/or e-mail address, and phone or fax number) 
•	Business contact information (such as job title, department and name of organization)
•	Third party contact information that support business processes completed on your behalf
•	Country of origin information 
•	Content you provide 
•	Social Media identifier(s)
•	Information necessary to identify and onboard new and potential candidates for employment
•	Geo-location data
•	Name and version of your browser 
•	IP Address
•	Website visit statistics
We understand the importance of protecting children's privacy. Our website and services are not designed for, or intentionally targeted at, children. It is not our policy to intentionally collect or store information about children.


We Collect We may use the information we obtain about you to: provide information, products, and services you request. 
•	provide effective customer service;
•	provide a personalized experience when you use our websites;     
•	invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);     
•	improve our products and services and develop new products and services;     
•	optimize our business operations;     
•	improve our marketing and promotional efforts;
•	improve the content, functionality, and usability of the websites and mobile apps;
•	evaluate your interest in employment and contact you regarding possible employment with Bearfield
•	enforce our websites' and mobile apps’ terms of use;
•	Internal record keeping


We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the data is collected. We may share information about you to third parties that provide services to us. 

We may also need to disclose your personal information if required to do so by law, by a regulator or during legal proceedings.
We may share non-personal, de-identified and aggregated information with third parties for several purposes, including data analytics, research, submissions, thought leadership and promotional purposes


We use "cookies" and other technologies to collect information and support certain features of our website. For example, we collect information that is sent to us automatically by your web browser when you visit our website.  through applications software that you have downloaded. The cookies include our own cookies, as well as third party cookies such as Wonderkind, Google Analytics and Adobe Analytics. We and third parties, use functional, analytic and tracking cookies and similar techniques, also from third parties, tho show you relevant advertisement, also outside the bearfield.com domain, to provide you with an optimal visitor experience, and to analyse and improve Bearfield and third parties services. Our advertising, analytic and social media partners have access to your use of our site.  For more information about how Google Analytics, Wonderkind and/or Adobe Analytics use cookies, see the privacy resources for each identified below. 

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Any information that you send is at your own risk and may be read by others. However, once we have received your personal information, we maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of information about you. Unfortunately, no site, server, or database is completely secure or "hacker proof." We therefore cannot guarantee that information about you will not be disclosed, misused, lost by accident, or otherwise accessed by the unauthorized acts of others. 


We will hold your personal information on our systems for the longest of the following periods: (i) as long as is necessary for the relevant activity or services; (ii) any retention period that is required by law; (iii) the end of the period in which litigation or investigations might arise in respect of the services


You have various rights in relation to your personal information. In particular, you have a right to: obtain confirmation that we are processing your personal information and request a copy of the personal information we hold about you
•	ask that we update the personal information we hold about you, or correct such personal information that you think is incorrect or incomplete
•	ask that we delete personal information that we hold about you, or restrict the way in which we use such personal information
•	object to our processing of your personal information. 
To exercise any of your rights, or if you have any other questions about our use of your personal information, please contact us. 

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We sometimes share your personal information with third parties (subcontractors, or parties who provide various products and services on our behalf). We may also do this in order to verify, correct, and add further contact information to the details we hold on you. 

We never sell personal information, or pass it to third parties for marketing purposes without your permission. We will only provide personal data to a government agency when we are obliged to do so by law.
If you have any questions about this privacy statement, please contact us at:

Bearfield BV
Herengracht 514