WHAT WE DO
Bearfield seeks both innovative and successful ‘local’ brands looking to expand globally with an emphasis on Europe. Our main search criteria is to identify those brands that stand out within their own category; either through their unique product offering, competitive advantage or overall business strategy. We bring value and momentum to your beverage business mapping out the right course of action for you. We think global, act local and will be your eyes and ears all the way!
The team consists of entrepreneurial minded individuals that have a broad experience in their field, an extensive and elaborate network within the beverage arena and most importantly a strong and clear understanding of the brand’s represented.
Consumer needs segmentation
Strategic planning and financial KPI reporting
Forecasting & supply chain management
Consumer channel & customer data gathering and analysis
European value chain mapping and management
Regulatory, labeling compliance and trademarks
WHO WE ARE
Alexis den Beer Poortugael
After getting his MBA in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!
Pieter van den Akker
Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...
Philippe den Beer Poortugael
Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....
Sales Director Germany
Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”
Steven ten Bruggencate
Senior Sales Manager
After his Law study in Rotterdam, Steven started as a commercial management trainee at van Hessing B.V. (FMCG). After that he was a European sales manager in the toy industry. During this time, he built up the European customer service office in Amsterdam. He has a broad experience in building international business with the key retailers in Europe. His motto: no guts, no glory...
Junior Sales Manager
Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.
Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.
With her experience at startups like TravelBird and her own business in the beauty industry, she is a match with the dynamic and entrepreneurial vibe at BearField. Lillian's role at BearField is as sales assistant with our direct accounts.
After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.
If she has to choose a motto which defines her, it would be: Work hard, laugh harder.
Jelena studied International Management and prior to BearField worked eight and a half years for Diageo Brands BV as a customer account manager. She was responsible for the complete order process, playing a key role between the customers on the one hand and the production facilities on the other.
Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.
Planning & Stock management
Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
“There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of Bearfield. After all, it is all about doing what suits you with the right people.”
Marion started to work for Bearfield in 2016. Prior to that, Marion has worked as an administrator for a number of different companies such as Michael Page and Robert Walters. She has an extensive experience in accounting.