• Amsterdam



    Bearfield seeks both innovative and successful ‘local’ brands looking to expand globally with an emphasis on Europe. Our main search criteria is to identify those brands that stand out within their own category; either through their unique product offering, competitive advantage or overall business strategy. We bring value and momentum to your beverage business mapping out the right course of action for you. We think global, act local and will be your eyes and ears all the way!


    The team consists of entrepreneurial minded individuals that have a broad experience in their field, an extensive and elaborate network within the beverage arena and most importantly a strong and clear understanding of the brand’s represented.




    The #1 RTD in the USA


    It all began in 1992 with two hardworking guys from Brooklyn selling beer out of an old van. After witnessing the overwhelming sales of bottled tea along their usual delivery route, John Ferolito and Don Vultaggio had found a calling. Their business plan was simple: create a high quality product in packaging that stands out. Today, Ferolito, Vultaggio & Sons sells more AriZona beverages than any other premium ready-to-drink iced tea company in the United States. AriZona doesn’t rely on traditional advertising but rather the strength of the quality of our products alone.


    The #1 Ready to drink cocktail


    Taste and experience Caipi One. Exotic cocktails made from fresh fruit, grown under the Brazilian Sun. Without additives, so 100% natural. Through the unique manufacturing process, the cocktails, packed per serving, always have the right proportions. Within seconds the perfect cocktail is served! Sensationally delicious!


    Real Juice From Real Fruit


    Natural One juices are 100% natural and made by an exclusive process that keeps the flavor, aroma and freshness as if freshly squeezed at home Made of fresh fruits, without the addition of sugar (except lemon flavor) and preservatives. Moreover, we don't use concentrated juices.


    Consumer needs segmentation

    Strategic planning and financial KPI reporting

    Forecasting & supply chain management

    Consumer channel & customer data gathering and analysis

    European value chain mapping and management

    Regulatory, labeling compliance and trademarks


    Alexis den Beer Poortugael

    Partner - COO

    After getting his MBA in 2005, Alexis started to work at a Benelux based claims management company called Interlloyd Group, managing key accounts such as Pioneer and Yamaha. Subsequently, Alexis worked for a year at ING in the Debt Capital Markets team. End of 2007, Alexis was approached by Arizona Beverages to launch the brand in Europe. The 10 years after that have been an amazing ride!

    Pieter van den Akker

    Partner - CEO

    Has over 20 years experience in the beverage world, 10 years at executive level from Country Manager to Innovation Director for RTD Nestea & Nescafe. Being bored with the “corporates”, he got out in 2007, to help beverage start ups grow internationally. In 2009 Pieter joined BearField to help develop AriZona and Caipi One in Europe. Life is too short...

    Philippe den Beer Poortugael

    Partner - CMO

    Started his career in 2003 at a start-up ad agency in NY, working in all the different aspects of the trade from creative to account & project management. He left NY to find a position at BBDO in Brussels, working with clients such as Volvo, Gillette, Oral B, Braun & Bayer. End of 2007, Philippe was approached by Arizona Beverages to launch the brand in Europe. Why be in advertising if you can build brands like AriZona and....

    Stefan Schmidt-George

    Sales Director Germany

    Over 25 years in Sales FMCG and over 15 years in Beverages. Worked on all levels in Sales for national and international Groups like Unilever, Danone, Apollinaris & Schweppes and Valensina. After working together on AriZona in the last two years, he joined BearField in 2015 to be responsible for the sales development in the German Market. “Age is not a disease, it is acquired capital!”

    Steven ten Bruggencate

    Senior Sales Manager

    After his Law study in Rotterdam, Steven started as a commercial management trainee at van Hessing B.V. (FMCG). After that he was a European sales manager in the toy industry. During this time, he built up the European customer service office in Amsterdam. He has a broad experience in building international business with the key retailers in Europe. His motto: no guts, no glory...

    Stefan Smeets

    Junior Sales Manager

    Stefan graduated from the University of Amsterdam with a Master’s degree in Business Studies and a specialization in strategy, organization and entrepreneurship.

    Linda Glastra

    Office Manager

    Linda joined Bearfield beginning of 2012 and has been an invaluable addition to the team. Prior to Bearfield, Linda worked 4 years for CoolCarré BV, as the personal assistant of both partners and responsible for all secretarial duties. Up to 2008, Linda worked for nearly 10 years as the assistant of the management and marketing department heads of an event planning company.

    Lillian Collard

    Sales Assistant

    With her experience at startups like TravelBird and her own business in the beauty industry, she is a match with the dynamic and entrepreneurial vibe at BearField. Lillian's role at BearField is as sales assistant with our direct accounts.

    Mihaela Barza

    Sales Assistant

    After 14 years of customer service at Döhler (first in Romania, then in The Netherlands), Miki joined BearField in 2017, as sales assistant.

    If she has to choose a motto which defines her, it would be: Work hard, laugh harder.


    Jelena Dzida

    Order management

    Jelena studied International Management and prior to BearField worked eight and a half years for Diageo Brands BV as a customer account manager. She was responsible for the complete order process, playing a key role between the customers on the one hand and the production facilities on the other.

    Shirley Sappe

    Order management

    Shirley studied Fashion Retail. She has worked as a planner and buyer for V&D for 10 years.

    Alma Pereira-Hadzic

    Order Management

    Alma graduated in Canada with an International Business Degree. She moved to the Netherlands in 2011, before joining Bearfield she worked in business development and managed a diverse portfolio of customers.

    Victoria Cruz

    Sales Assistant

    Victoria joined the team in 2017. Before that Victoria worked for 9 years in the hospitality industry.

    Niels Harte

    Planning & Stock management

    Niels successfully finished his Business Logistics Studies and fulfilled various positions within supply chain management. He is a diehard who wants to develop his analytical and planning skills.
    “There is a lot of energy in this demanding team, which encourages to perform. It is an honor to be part of Bearfield. After all, it is all about doing what suits you with the right people.”

    Marion Bijman

    Financial Adminstration

    Marion started to work for Bearfield in 2016. Prior to that, Marion has worked as an administrator for a number of different companies such as Michael Page and Robert Walters. She has an extensive experience in accounting.

    Jeroen Luigies

    Financial Adminstration